This presentation discusses how generative AI is used to develop advertisements, and the business, marketing, and ethical implications of synthetic ads. Multiple research findings and techniques will be discussed, illustrating the growing role of AI in research and industry, the effective deployment of ethical AI guardrails, and concrete examples of how accessible, low-cost AI technologies can be used to generate AI advertisements that preserve the human element.
For more information or special accommodations, please contact Julie Arendt (jaarendt@vcu.edu).
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